TREVEX · B2B FINTECH
From an early business-directory concept to a broader B2B trade-credit platform.
Since 2023, The Merc has partnered with TREVEX across product design, brand, web and implementation, helping structure and ship the experience as the business expanded into company intelligence, verification and wider trade-credit services.
Product UX
Reusable product patterns
Brand
Webflow
2023 → Today
Ongoing partnership
Launched & in market
Paying + enterprise customers
Brand → Product → Web
Strategy through implementation
Hilton · FedEx
Customers include
TREVEX · B2B FINTECH
From an early business-directory concept to a broader B2B trade-credit platform.
Since 2023, The Merc has partnered with TREVEX across product design, brand, web and implementation, helping structure and ship the experience as the business expanded into company intelligence, verification and wider trade-credit services.
Product UX
Reusable product patterns
Brand
Webflow
2023 → Today
Ongoing partnership
Launched & in market
Paying + enterprise customers
Brand → Product → Web
Strategy through implementation
Hilton · FedEx
Customers include
TREVEX · B2B FINTECH
From an early business-directory concept to a broader B2B trade-credit platform.
Since 2023, The Merc has partnered with TREVEX across product design, brand, web and implementation, helping structure and ship the experience as the business expanded into company intelligence, verification and wider trade-credit services.
Product UX
Reusable product patterns
Brand
Webflow
2023 → Today
Ongoing partnership
Launched & in market
Paying + enterprise customers
Brand → Product → Web
Strategy through implementation
Hilton · FedEx
Customers include
01 - STARTING POINT
A business idea needed a product structure.
TREVEX began with a rough landing page and a concept: make business information easier to discover and access.
Turning that idea into a working product meant defining the journeys behind it. How would users find companies, access reports, claim business profiles, verify ownership and unlock deeper information?
Before designing the interface, we needed to organize the underlying product logic.
01
What belongs in a company profile—and what stays public?
02
How should claiming and verification work?
03
What changes for guests, registered users and paying users?
04
How should pricing and subscriptions shape access?
01 - STARTING POINT
A business idea needed a product structure.
TREVEX began with a rough landing page and a concept: make business information easier to discover and access.
Turning that idea into a working product meant defining the journeys behind it. How would users find companies, access reports, claim business profiles, verify ownership and unlock deeper information?
Before designing the interface, we needed to organize the underlying product logic.
01
What belongs in a company profile—and what stays public?
02
How should claiming and verification work?
03
What changes for guests, registered users and paying users?
04
How should pricing and subscriptions shape access?
Mapping the core journeys helped turn an early concept into a connected product experience.
Mapping the core journeys helped turn an early concept into a connected product experience.
02 — PRODUCT ARCHITECTURE
Turning company information into a decision-making experience.
A company profile needed to do more than display data.
We organized business identity, verification signals, financial information and deeper intelligence into a clear hierarchy. Users could understand a company at a glance, then explore the information relevant to their next decision.
That structure also informed search, reports and paid access.
01
Structure dense company information without losing scanability
02
Separate useful free discovery from deeper paid intelligence
03
Connect profiles to search, reports and monitoring
02 — PRODUCT ARCHITECTURE
Turning company information into a decision-making experience.
A company profile needed to do more than display data.
We organized business identity, verification signals, financial information and deeper intelligence into a clear hierarchy. Users could understand a company at a glance, then explore the information relevant to their next decision.
That structure also informed search, reports and paid access.
01
Structure dense company information without losing scanability
02
Separate useful free discovery from deeper paid intelligence
03
Connect profiles to search, reports and monitoring
Company identity, credibility signals and decision-relevant information brought together in one structured profile.
Company identity, credibility signals and decision-relevant information brought together in one structured profile.
03 — TRUST WORKFLOWS
Designing trust into the workflow
A company could appear in TREVEX before its owner had created an account.
The experience therefore needed to distinguish between discovering a listing, claiming it, confirming ownership and completing verification.
We mapped these states as a connected journey rather than designing isolated forms. Each stage needed to communicate what had happened, what remained outstanding and what the user should do next.
01
A business could exist before its owner created an account
02
Claiming needed to establish the user’s relationship to the company
03
Verification states had to remain clear across the product
04
Credibility signals had to help users judge profile trust
03 — TRUST WORKFLOWS
Designing trust into the workflow
A company could appear in TREVEX before its owner had created an account.
The experience therefore needed to distinguish between discovering a listing, claiming it, confirming ownership and completing verification.
We mapped these states as a connected journey rather than designing isolated forms. Each stage needed to communicate what had happened, what remained outstanding and what the user should do next.
01
A business could exist before its owner created an account
02
Claiming needed to establish the user’s relationship to the company
03
Verification states had to remain clear across the product
04
Credibility signals had to help users judge profile trust
One connected journey across business discovery, claiming, ownership checks and verification.
One connected journey across business discovery, claiming, ownership checks and verification.
04 - COMMERCIAL MODEL
Creating a path from discovery to paid intelligence
TREVEX needed free discovery to be useful while creating clear reasons for customers to access deeper company information.
We structured the experience around that progression: find a business, understand its basic profile, then access reports and additional intelligence when needed.
The commercial model shaped the information architecture—not just the checkout experience.
01
Find - make company discovery useful before purchase
02
Evaluate - show enough context to support a decision
03
Unlock - clarify what deeper paid information adds
04 - COMMERCIAL MODEL
Creating a path from discovery to paid intelligence
TREVEX needed free discovery to be useful while creating clear reasons for customers to access deeper company information.
We structured the experience around that progression: find a business, understand its basic profile, then access reports and additional intelligence when needed.
The commercial model shaped the information architecture—not just the checkout experience.
01
Find - make company discovery useful before purchase
02
Evaluate - show enough context to support a decision
03
Unlock - clarify what deeper paid information adds
One connected journey across business discovery, claiming, ownership checks and verification.
One connected journey across business discovery, claiming, ownership checks and verification.
05 — PRODUCT SYSTEM
The MVP was only the beginning
As TREVEX broadened beyond the original directory, the interface had to support more products, roles and edge cases without fragmenting. Reusable patterns became the operating system for continued design and delivery across the platform.
01
Dashboards, reports and risk states
02
Portfolios and financial information
03
Trade-credit and adjacent service workflows
04
Reusable components and states for continued expansion
05 — PRODUCT SYSTEM
The MVP was only the beginning
As TREVEX broadened beyond the original directory, the interface had to support more products, roles and edge cases without fragmenting. Reusable patterns became the operating system for continued design and delivery across the platform.
01
Dashboards, reports and risk states
02
Portfolios and financial information
03
Trade-credit and adjacent service workflows
04
Reusable components and states for continued expansion
06 - BRAND & SYSTEMS
Building a brand that could grow with the business
What began as a product-design engagement expanded into shaping TREVEX's broader brand.
We developed the brand strategy, identity and visual direction, bringing them together in a comprehensive brand book. That foundation informed how TREVEX presented itself across its website, landing pages and marketing communications.
The result was a consistent brand expression across different touchpoints as the business continued to evolve.
06 - BRAND & SYSTEMS
Building a brand that could grow with the business
What began as a product-design engagement expanded into shaping TREVEX's broader brand.
We developed the brand strategy, identity and visual direction, bringing them together in a comprehensive brand book. That foundation informed how TREVEX presented itself across its website, landing pages and marketing communications.
The result was a consistent brand expression across different touchpoints as the business continued to evolve.
06 — IMPLEMENTATION
We didn’t stop at the Figma handoff
The Merc stayed involved while the work moved into production, reviewing implementation, resolving edge cases and adapting decisions when technical constraints surfaced. We also designed and built TREVEX websites and landing pages in Webflow.
01
Direct collaboration with developers
02
Edge-case resolution and implementation review
03
Design QA and adaptation to technical constraints
04
Website and landing-page builds in Webflow
06 — IMPLEMENTATION
We didn’t stop at the Figma handoff
The Merc stayed involved while the work moved into production, reviewing implementation, resolving edge cases and adapting decisions when technical constraints surfaced. We also designed and built TREVEX websites and landing pages in Webflow.
01
Direct collaboration with developers
02
Edge-case resolution and implementation review
03
Design QA and adaptation to technical constraints
04
Website and landing-page builds in Webflow
07 — LONG-TERM PARTNERSHIP
One product engagement became an ongoing partnership
Accumulated product and business context made the relationship more useful over time. What began as product design expanded into a connected role across brand, web, launch support and continued product execution.
01
Product design and ongoing feature work
02
Brand strategy and identity
03
Website, Webflow and landing pages
04
GTM support, developer collaboration and QA
The team is really easy to work with. They kept us updated regularly, were quick to respond whenever we had questions or changes, and always delivered on time. Even when we had last-minute design needs, they handled them without any fuss. It felt like they were genuinely part of our team and invested in getting things right.
Faraz Ashraf · Co-Founder, TREVEX Technology Limited · Verified Clutch review
07 — LONG-TERM PARTNERSHIP
One product engagement became an ongoing partnership
Accumulated product and business context made the relationship more useful over time. What began as product design expanded into a connected role across brand, web, launch support and continued product execution.
01
Product design and ongoing feature work
02
Brand strategy and identity
03
Website, Webflow and landing pages
04
GTM support, developer collaboration and QA
The team is really easy to work with. They kept us updated regularly, were quick to respond whenever we had questions or changes, and always delivered on time. Even when we had last-minute design needs, they handled them without any fuss. It felt like they were genuinely part of our team and invested in getting things right.
Faraz Ashraf · Co-Founder, TREVEX Technology Limited · Verified Clutch review
08 — EVIDENCE
A product that shipped, and a partnership that kept expanding
These signals describe TREVEX’s progress during the partnership. They are presented as company outcomes and market evidence, without implying that The Merc caused customer acquisition or funding.
MVP launched
Paying + enterprise customers
Since 2023
Ongoing partnership
Hilton + FedEx
TREVEX customers
Private funding
Raised during the partnership
08 — EVIDENCE
A product that shipped, and a partnership that kept expanding
These signals describe TREVEX’s progress during the partnership. They are presented as company outcomes and market evidence, without implying that The Merc caused customer acquisition or funding.
MVP launched
Paying + enterprise customers
Since 2023
Ongoing partnership
Hilton + FedEx
TREVEX customers
Private funding
Raised during the partnership
WORK WITH THE MERC
Building a B2B product that’s getting harder to structure as it grows?
Bring us the product, rough workflow or problem you’re trying to untangle. We’ll help turn the complexity into an experience your customers—and your engineering team—can work with.
Discuss your product
WORK WITH THE MERC
Building a B2B product that’s getting harder to structure as it grows?
Bring us the product, rough workflow or problem you’re trying to untangle. We’ll help turn the complexity into an experience your customers—and your engineering team—can work with.
Discuss your product
WORK WITH THE MERC
Building a B2B product that’s getting harder to structure as it grows?
Bring us the product, rough workflow or problem you’re trying to untangle. We’ll help turn the complexity into an experience your customers—and your engineering team—can work with.
Discuss your product
WORK WITH THE MERC
Building a B2B product that’s getting harder to structure as it grows?
Bring us the product, rough workflow or problem you’re trying to untangle. We’ll help turn the complexity into an experience your customers—and your engineering team—can work with.
Discuss your product
