SENIOR-LED PRODUCT DESIGN STUDIO
SENIOR-LED PRODUCT DESIGN STUDIO
Design partner for startups & product teams
Design partner for startups & product teams
Senior-led design for products, websites and launch experiences. Work with us on a focused project or as ongoing support for your team.
Senior-led design for products, websites and launch experiences. Work with us on a focused project or as ongoing support for your team.
A few teams we’ve designed for
A few teams we’ve designed for

B2B Fintech
Product UX · Web

Beauty & Cosmetics
Content Analytics UX

AI & Web3
Product UX · UI

AI Hiring
Website · Webflow

HR Technology
Product UX · UI

Digital Products
Website · CRO

Technology Services
Website Design

Investment Technology
Web & App Design

Mentorship Platform
Product UX · UI

Technology & BI
Product UX · Web

Smart Home & IT
Website Redesign

Customer Experience
Brand Identity
CLIENT PERSPECTIVE
Nitin and The Merc have been invaluable in shaping the branding and design of the DEEP brand and deep-projects.ai platform over the past few years.
Nitin is responsible and detail-oriented and always happy to walk you through the rationale behind every design choice, from the conceptual foundations down to the smallest detail. He pairs this with a keen eye for the bigger picture, ensuring a consistent look, feel and experience across every page and feature of the platform. He’s a true professional who’s genuinely easy and pleasant to work with. What started as a relatively short-term commitment turned into a multi-year collaboration — which says a lot.
Thanks for everything you did for DEEP Nitin!

Jan Horlings
Director, DEEP Initiatives Inc.
LinkedIn recommendation

B2B Fintech
Product UX · Web

Beauty & Cosmetics
Content Analytics UX

AI & Web3
Product UX · UI

AI Hiring
Website · Webflow

HR Technology
Product UX · UI

Digital Products
Website · CRO

Technology Services
Website Design

Investment Technology
Web & App Design

Mentorship Platform
Product UX · UI

Technology & BI
Product UX · Web

Smart Home & IT
Website Redesign

Customer Experience
Brand Identity
CLIENT PERSPECTIVE
Nitin and The Merc have been invaluable in shaping the branding and design of the DEEP brand and deep-projects.ai platform over the past few years.
Nitin is responsible and detail-oriented and always happy to walk you through the rationale behind every design choice, from the conceptual foundations down to the smallest detail. He pairs this with a keen eye for the bigger picture, ensuring a consistent look, feel and experience across every page and feature of the platform. He’s a true professional who’s genuinely easy and pleasant to work with. What started as a relatively short-term commitment turned into a multi-year collaboration — which says a lot.
Thanks for everything you did for DEEP Nitin!

Jan Horlings
Director, DEEP Initiatives Inc.
LinkedIn recommendation

B2B Fintech
Product UX · Web

Beauty & Cosmetics
Content Analytics UX

AI & Web3
Product UX · UI

AI Hiring
Website · Webflow

HR Technology
Product UX · UI

Digital Products
Website · CRO

Technology Services
Website Design

Investment Technology
Web & App Design

Mentorship Platform
Product UX · UI

Technology & BI
Product UX · Web

Smart Home & IT
Website Redesign

Customer Experience
Brand Identity
CLIENT PERSPECTIVE
Nitin and The Merc have been invaluable in shaping the branding and design of the DEEP brand and deep-projects.ai platform over the past few years.
Nitin is responsible and detail-oriented and always happy to walk you through the rationale behind every design choice, from the conceptual foundations down to the smallest detail. He pairs this with a keen eye for the bigger picture, ensuring a consistent look, feel and experience across every page and feature of the platform. He’s a true professional who’s genuinely easy and pleasant to work with. What started as a relatively short-term commitment turned into a multi-year collaboration — which says a lot.
Thanks for everything you did for DEEP Nitin!

Jan Horlings
Director, DEEP Initiatives Inc.
LinkedIn recommendation
Selected work
TREVEX · B2B FINTECH
Turning an early directory concept into a broader B2B trade-credit platform.
Product UX
Reusable product patterns
Brand
Webflow
Since 2023
Partnership
Hilton + FedEx
TREVEX customers
TREVEX · B2B FINTECH
Turning an early directory concept into a broader B2B trade-credit platform.
Product UX
Reusable product patterns
Brand
Webflow
Since 2023
Partnership
Hilton + FedEx
TREVEX customers
TREVEX · B2B FINTECH
Turning an early directory concept into a broader B2B trade-credit platform.
Product UX
Reusable product patterns
Brand
Webflow
Since 2023
Partnership
Hilton + FedEx
TREVEX customers

Faraz Ashraf
Co-Founder · TREVEX Technology Limited · Dubai, UAE
Verified Clutch review · Apr 30, 2025 · 5.0/5
PROJECT MANAGEMENT AND COLLABORATION
The team is really easy to work with. They kept us updated regularly, were quick to respond whenever we had questions or changes, and always delivered on time. Even when we had last-minute design needs, they handled them without any fuss. It felt like they were genuinely part of our team and invested in getting things right.
WHAT STOOD OUT
What stood out to me the most was how available they were — it never felt like we were waiting on them. On top of that, their grasp of the principles behind good UI/UX wasn’t just surface-level; they really understood the why behind each design choice, which made a big difference.

Faraz Ashraf
Co-Founder · TREVEX Technology Limited · Dubai, UAE
Verified Clutch review · Apr 30, 2025 · 5.0/5
PROJECT MANAGEMENT AND COLLABORATION
The team is really easy to work with. They kept us updated regularly, were quick to respond whenever we had questions or changes, and always delivered on time. Even when we had last-minute design needs, they handled them without any fuss. It felt like they were genuinely part of our team and invested in getting things right.
WHAT STOOD OUT
What stood out to me the most was how available they were — it never felt like we were waiting on them. On top of that, their grasp of the principles behind good UI/UX wasn’t just surface-level; they really understood the why behind each design choice, which made a big difference.
CATALYST BY HEAD2NET · ENTERPRISE BI
Making complex business intelligence easier for business teams to navigate.
Product UX/UI
Enterprise SaaS
Information Architecture
Reporting UX
Self-service reporting
Designed experience
Data · Reports · Governance
Multi-role platform
CATALYST BY HEAD2NET · ENTERPRISE BI
Making complex business intelligence easier for business teams to navigate.
Product UX/UI
Enterprise SaaS
Information Architecture
Reporting UX
Self-service reporting
Designed experience
Data · Reports · Governance
Multi-role platform
CATALYST BY HEAD2NET · ENTERPRISE BI
Making complex business intelligence easier for business teams to navigate.
Product UX/UI
Enterprise SaaS
Information Architecture
Reporting UX
Self-service reporting
Designed experience
Data · Reports · Governance
Multi-role platform
CATALYST BY HEAD2NET · ENTERPRISE BI
Making complex business intelligence easier for business teams to navigate.
Product UX/UI
Enterprise SaaS
Information Architecture
Reporting UX
Self-service reporting
Designed experience
Data · Reports · Governance
Multi-role platform
TESTIMONIALS
Good work. Better relationships.
What clients say about the work, the process, and the people behind The Merc.

“I spoke with the team this morning — they’re very pleased with the new planned design.”
Chuck Ros
Phoebe Insights
“The design looks great, and the development has come out really well too. Just need to add the final content and make it live!”

Dr. Rekha Chaudhari
ZEP Foundation
“Stunning. I loved it. So beautiful work!”

Girish S
Markathon

“Really good job on this project, bro! We loved the whole process, man!”
Edoardo
Director of Digital Analytics · Huda Beauty
Clutch review · 5.0/5
“We were impressed with their creativity and ability to understand our requirements. They put in good research work, presented thoughtful approaches to the brand transition, and remained supportive throughout the iterations.”

Ravi Raizada
Chief Consultant · Center for Business & Technology
Clutch review · 4.5/5
“They delivered all items on time, maintained clear communication, and consistently prioritized feedback. Their availability, proactive approach to problem-solving, and commitment to excellence made the entire process seamless and efficient.”

Mohammed Munir
Co-Founder & Managing Director · Uniqueorns

“I spoke with the team this morning — they’re very pleased with the new planned design.”
Chuck Ros
Phoebe Insights
“The design looks great, and the development has come out really well too. Just need to add the final content and make it live!”

Dr. Rekha Chaudhari
ZEP Foundation
“Stunning. I loved it. So beautiful work!”

Girish S
Markathon

“Really good job on this project, bro! We loved the whole process, man!”
Edoardo
Director of Digital Analytics · Huda Beauty
Clutch review · 5.0/5
“We were impressed with their creativity and ability to understand our requirements. They put in good research work, presented thoughtful approaches to the brand transition, and remained supportive throughout the iterations.”

Ravi Raizada
Chief Consultant · Center for Business & Technology
Clutch review · 4.5/5
“They delivered all items on time, maintained clear communication, and consistently prioritized feedback. Their availability, proactive approach to problem-solving, and commitment to excellence made the entire process seamless and efficient.”

Mohammed Munir
Co-Founder & Managing Director · Uniqueorns

“I spoke with the team this morning — they’re very pleased with the new planned design.”
Chuck Ros
Phoebe Insights
“The design looks great, and the development has come out really well too. Just need to add the final content and make it live!”

Dr. Rekha Chaudhari
ZEP Foundation
“Stunning. I loved it. So beautiful work!”

Girish S
Markathon

“Really good job on this project, bro! We loved the whole process, man!”
Edoardo
Director of Digital Analytics · Huda Beauty
Clutch review · 5.0/5
“We were impressed with their creativity and ability to understand our requirements. They put in good research work, presented thoughtful approaches to the brand transition, and remained supportive throughout the iterations.”

Ravi Raizada
Chief Consultant · Center for Business & Technology
Clutch review · 4.5/5
“They delivered all items on time, maintained clear communication, and consistently prioritized feedback. Their availability, proactive approach to problem-solving, and commitment to excellence made the entire process seamless and efficient.”

Mohammed Munir
Co-Founder & Managing Director · Uniqueorns
WHAT WE DO
Design support from product thinking to shipped experience.
Work with us on a focused project or bring us into your team for ongoing execution.
Work with us on a focused project or bring us into your team for ongoing execution.








From new products to complex product redesigns.
We design digital products from first flows to production-ready interfaces, whether you're starting from zero or evolving an existing platform.
MVP & zero-to-one
Product redesign
UX/UI
Complex workflows
Design systems









From new products to complex product redesigns.
We design digital products from first flows to production-ready interfaces, whether you're starting from zero or evolving an existing platform.
MVP & zero-to-one
Product redesign
UX/UI
Complex workflows
Design systems

01 · Product Design
From new products to complex product redesigns.
We design digital products from first flows to production-ready interfaces, whether you're starting from zero or evolving an existing platform.
MVP & zero-to-one
Product redesign
UX/UI
Complex workflows
Design systems

02 · Websites & GTM
Websites built to make the product easier to understand and buy.
From launch sites to conversion-focused landing pages, we handle strategy, design and implementation around the business objective.
Marketing websites
Landing pages
GTM launches
CRO
Framer & Webflow

03 · Design Engineering
Closing the gap between design and the shipped interface.
We carry interface decisions into responsive, interaction-rich builds so less gets lost between design and production.
Framer development
Webflow development
Interaction design
Responsive implementation
Design QA

04 · Embedded Design
Senior design capacity when the roadmap is moving faster than the team.
We work alongside internal product and engineering teams on an ongoing basis, taking ownership of design work without adding another layer of agency management.
Product support
Feature design
Design systems
GTM support
Ongoing design

How We Work
A clear process, from first conversation to lasting support.
A clear process, from first conversation to lasting support.
A clear process, from first conversation to lasting support.
1.
Understand the context.
We get close to your product, users and business to understand what needs to change and why.
2.
Align on priorities.
Together, we agree on the immediate objective, scope and what to tackle first, so the work stays focused.
3.
Work alongside your team.
We collaborate directly with founders, product and engineering, with clear ownership and open communication.
4.
Design in tight iterations.
We share real work frequently, review decisions together and refine the experience as we learn.
5.
Carry it through.
We support systems, handoff, implementation and design QA where needed, so the work holds up when it ships.
A focused first conversation
A focused first conversation
1 / 5 · Understand

